During botanical week of the Great British Bake Off, the technical challenge was to bake a fougasse. Traditionally a leaf shaped bread, quite similar to an Italian focaccia. Tom Gilliford one of the contestants declared ‘I love fougasse. It’s actually my cinema snack !’. Which spawned a lot of amusement on Twitter and brought this little known bread into the public eye. Instagram and Pinterest have been flooded with everyone's new favourite cinema snack.